Al Check

Al Check is Co-Founder of Odyssey and leads the company’s sales, marketing, business development, AI strategy, and channel partnerships alongside co-founder Tanya.

With more than 15 years of experience in adventure tourism, Al brings a practical understanding of the operational realities involved in delivering exceptional multi-day travel experiences. His background spans guiding, customer service, reservations, operations, and senior leadership.

Before co-founding Odyssey, Al helped establish a new depot operation for Cycle Journeys and was part of the senior leadership team of one of New Zealand’s largest self-guided cycling businesses. This experience gave him first-hand insight into the complexity of managing customers, suppliers, logistics, communications, and financial workflows at scale.

Al’s expertise includes multi-day tourism operations, operational efficiency, project management, and partnership development. He believes Ai will transform tourism, but only when it is built on trusted data, structured workflows, and business context.

Through Odyssey, Al works with tour operators around the world to replace spreadsheets and disconnected systems with a single source of truth that improves productivity, profitability, and customer experience.

When he’s not working, Al and his family enjoy exploring new destinations by bike, discovering local food, and experiencing different cultures.

Al regularly writes and speaks on tourism operations, business improvement and the role of AI in helping operators turn trusted data into practical business intelligence. He does this through industry communities, including the Adventure Travel Trade Association, Tourpreneur, and Cycle Summit.

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